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Audible Influence

Joining forces to curate and market a three-act exploration of hardcore music for the ages.

In collaboration with DJ Hacker, I researched, curated, promoted, and operated a series of three Thursday Night Feature shows exploring subcultures in hardcore music.

We delved into midwest emo, Wapred Tour nostalgia, and Myspace-era scene kid music. I designed compelling graphics to promote the series on Instagram, drawing inspiration from popular aesthetics within each subculture.

Our series garnered a cult following on Twitter amongst listeners and we even received several new DJ applications afterwards that referenced the series as the spark for their interest in WXYC. Through strategic and authentic social media marketing, we created buzz-worthy programming that became a cultural touchstone.

Timeline

➜ 1-2 weeks per show, 3 shows

Collaborators

➜ Partnered with DJ Hacker

7.15%
Instagram engagement

Tools of the Trade

➜ Analog broadcasting tools

➜ Adobe Photoshop

➜ Google Sheets

➜ Twitter

Skills at Play

➜ Audio Production

➜ Music Direction

➜ Graphic Design

➜ Copywriting

➜ Social Media Marketing

Click the play button to hear a short talkset from our Ghosts of Warped Tours Past TNF!

DJ Hacker and I discuss the musical evolution of Vans Warped Tour, the scene’s Myspace era, and Decaydance Records (now known as DCD2 Records).

Midwest Emo

Do you like mathy guitar riffs, discordant vocals and have an overwhelming urge to leave your hometown? Join DJ Hacker and DJ Starcross’d for a melodic, gloomy, and, of course, emotional deep dive into midwest emo. From second-wave emo classics to contemporary favorites— tune in TONIGHT 9 pm to midnight!

Ghosts of Warped Tours Past

From the DJs of your favorite Midwest Emo TNF comes this semester’s emo/pop punk/metalcore TNF: Ghosts of Warped Tours Past! Join DJ Hacker and DJ Starcross’d as they revisit tracks from artists featured on the bygone annual traveling tour. They’ll walk you through the hits and deep cuts spanning the evolution of “punk rock summer camp.” Relive your scene kid glory days this Thursday from 9pm to midnight on 89.3FM, wxyc.org, or the WXYC app.

THi$ AiN'T A $C3N3, iT'S A RADi0 $H0W

From the DJs behind the Midwest Emo and Warped Tour TNFs comes this semester’s scene kid specialty show: THi$ AiN’T A $C3N3, iT’$ A RADi0 $H0W! DJ Hacker and DJ Starcross’d are diving deep into the Myspace era of emo music this Thursday from 9pm to midnight on 89.3FM, wxyc.org, and the WXYC app. They’ll cover everything from emo influences to crunkcore to neon pop punk, so dust off your studded belts and tease your hair as we honor the scene queens who came before us.

Above: Excerpt from planning sheet for Ghosts of Warped Tours Past.

Above: Twitter interactions between us (@wxycrequests) and listeners during TNFs from this series.

➜

Molly Horan

Audible Influence

Joining forces to curate and market a three-act exploration of hardcore music for the ages.

7.15% Instagram engagement

Molly
Horan

7.15%
Instagram engagement